Sunday, November 3, 2013
Unlikely Couple Turns Heads
The Huffington Post's "Billboard Of U.S. Soldier And Muslim Woman Commands Attention" article was written on November 1, 2013 by Ron Dicker.
Most have the ideal future photo in their heads, the typical American family - a couple and two kids. However, not all destinies are as clear-crisp and well-framed. Relationships range in all different forms. Therefore, the Snore Stop business displayed a U.S martial and a Muslim woman embracing each other on an ad. The company sells a spray that reduces snoring. One major problem the product solved was spouses unable to rest with each other due to loud snoring. In result, couples are now able to #staytogether, as the corporation endorses. The idea behind showing such an unlikely pair was that if they can #staytogether, anyone can!
Sadly enough, the ad turned heads in a negative way. First spotted on the Los Angeles Sunset Boulevard, it picked up sharp media attention concerning if it disrespects the motives of the U.S military. However, the American-Islamic Relations Council argues otherwise, "If you have Muslims in an ad for a product that's not about religion or not a PSA, it's a sign that we're accepted as a cultural norm". Snore Stop not only wanted to campaign their product, but also celebrate cultural diversity.
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